I focus on creating purpose-driven brands for health & wellness businesses. This helps me understand these industries better and create designs that not only look great but also connect with your audience. I take the time to learn about your brand’s values, goals, and challenges to make sure the final design is both meaningful and effective.
I help businesses stand out by designing logos, color palettes, and other visuals that match their brand. I also create packaging, marketing materials, and websites that are easy to use and look great. My goal is to help your brand connect with people and leave a lasting impression.
My process is all about teamwork! First, we’ll chat about your brand’s goals and challenges (I call this Discovery). Then, I’ll share 2–3 design ideas for you to pick from. Once you choose, we’ll tweak it together to make it perfect with up to 3 rounds of changes.
If you’re looking for a solid brand foundation, the Starter Package at $2,000 covers essentials like a brand strategy, customer persona, style scapes, a logo suite, visual identity, and more, with one round of revisions.
Need more impact? The Plus Package at $3,000 includes everything in the Starter, plus additional logo concepts, extra revisions, brand story and messaging, icons, packaging, and social media designs.
For brands ready to go all in, the Elevated Package at $5,500 offers everything from the Plus, plus custom website design, a landing page, e-commerce options, and mobile optimization. We can also tailor solutions if you need something unique!
The timeframe for completing a project depends on its complexity and scope. For a comprehensive brand identity project, it typically takes 3-5 weeks from start to finish. This timeline covers everything from discovery and concept development to revisions and final delivery.
Smaller projects, like single packaging designs, usually wrap up in 1-2 weeks. I prioritize delivering quality work while staying aligned with your schedule, and I’ll keep you updated throughout the entire process so there are no surprises. If you have a specific deadline, let’s discuss how we can make it work!
I focus on understanding your goals, values, and audience. Who are you trying to reach? What do you want them to feel? This helps shape your brand's story.
I also look at market trends and competitors to make sure your brand stands out. I think about your brand’s personality and voice—whether it’s bold, calm, or something in between.
Finally, I choose colors, fonts, and design styles that match your story and connect with your audience. Every detail is picked to create a strong and lasting impression.
Revisions and feedback are crucial parts of the design process, and I approach them with an open mind and a collaborative spirit. Typically, I offer up to 2 rounds of revisions for each stage of the project to ensure we’re on track and aligned with your vision. Your input helps shape and refine the design, so I encourage honest feedback at every step.
Communication is key—I’ll always make sure we’re on the same page, discussing changes and providing the rationale behind my design choices. If you find you need additional tweaks beyond the initial rounds, I'm flexible and happy to accommodate at my hourly rate of $50/hour. The ultimate goal is to create a design you’re proud of, so I’m committed to getting it right together!
I currently don’t offer a traditional graphic design subscription service, but I do provide custom retainer packages for clients who need consistent, ongoing design support. This means you can secure a set number of hours each month, tailored to your needs—whether it’s fresh designs, updates, or new projects on a regular basis.
This flexible approach ensures your brand stays dynamic without the need to engage in separate projects every time. If you’re interested, let’s chat about a setup that works best for your business!
Yes, there is a minimum investment to ensure I can dedicate the right level of focus and strategy to each project. For branding projects, my starting investment is $1,500, which covers the essential elements needed to lay a strong foundation for your brand.
I typically don’t take on one-off graphic design projects unless you already have a strong visual identity established. If you’re at that point and need additional support, such as packaging design or brand collateral, I’m happy to custom-build a project proposal tailored specifically to your needs.
However, if you’re starting from scratch and are only seeking a logo design, that’s not my usual focus. Here’s why: a logo alone doesn’t capture the essence of your brand. A stand-alone logo without context and strategic alignment can often miss the mark. By taking a holistic approach, we can build a cohesive brand experience that tells your story, resonates with your audience, and creates a lasting impact. Then, we can expand everything from there to ensure your brand thrives at every touchpoint.
After completing the project, you’ll receive all the final files and assets in digital and print-ready formats- such as PNGs, PDFs, and vector files—along with any usage guidelines necessary to maintain brand consistency. Additionally, I offer 15 days of post-project support to address any questions, make minor tweaks, or assist with adjustments to your new assets.
If you need ongoing support beyond that, I’m always available to collaborate further, whether through a retainer arrangement or a new project. I aim to ensure you feel equipped and confident using your brand assets to get you ready to make an impact!